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Brands have mixed results when it comes to jumping into the Reddit fray. Sometimes it works, putting a marketer at the center of a cultural zeitgeist and other times it falls flat when it feels like a corporate name is attached to their posts.
Today, toy robotics company Anki and Wieden + Kennedy’s emerging technology practice W+K Lodge are launching an intriguing and complicated Reddit campaign though a livestreamed event that will likely push the boundaries on both scenarios.