Why Yahoo Shared an Investor Meeting in Omaha With the World

Livestreaming leads to deals with big brands

As Yahoo begins to dig out of a massive hack attack of 1 billion accounts dating back to 2014, its News, Finance and Sports sites are moving forward with ambitious plans for 2017. While that may include some sort of combination with AOL's editorial assets when Verizon closes its multibillion-dollar deal for the company, Yahoo clearly is pressing ahead with its livestreaming efforts. In April 2016, for the first time Yahoo Finance livestreamed the Berkshire Hathaway annual meeting; a profitable venture for the industry-leading site (Yahoo Finance in November recorded 63 million monthly unique visitors, per comScore). This livestream was Yahoo Finance's longest, most complex endeavor to date, given it hosted the event on its platform.