Why Visual Search Will Become a Marketing Obsession in the Coming Years

MediaLink's president on how tech should enhance daily life

Speaking on the eve of CES 2016, Wenda Harris Millard, president and COO of MediaLink, discusses how developments around visual search have vast implications for marketers and consumers in the next four years.

Visual search is an emerging technology that lets you upload—or, with the right tools, simply look at—an object and scan the Internet for more information about it.

Millard also says that technology will continue to move away from the novelty of the new and become a given and enriching facilitator of people's everyday lives. "Much like storytelling is enhanced by technology, it's not about the technology—technology is the facilitator" she says.

This video is brought to you by Starcom Mediavest Group

@jcoopernyc james.cooper@adweek.com James Cooper is editorial director of Adweek.