In an age of ever-growing distrust—in marketing, in politics and in financial institutions—global firms are learning to engage and demonstrate transparency in ways they didn’t have to just a decade ago.
That might sound like table stakes with all of the data-infused digital marketing that’s grown so common over the past several years. However, in the highly regulated, traditionally-marketed world of banking, newer channels like Snapchat might not have seemed useful beyond its share price.
Coming out of the 2008 financial crisis, Goldman Sachs was seen in a negative light, as regulators, media types and the broader public discussed what caused the subprime mortgage crisis.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in