Why the Future Belongs to CMO Collaborators
Opinion: They must be closely connected to internal teams and the consumers they serve
The digital age has shifted the CMO's role to juggle more.
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The changing role of the chief marketing officer has been the talk of the proverbial town for nearly a decade. But given the frenetic pace of change in our industry under the influence of data and technology, the role of senior marketers is only just beginning to evolve.
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This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.
