Why the Future Belongs to CMO Collaborators

Opinion: They must be closely connected to internal teams and the consumers they serve

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The changing role of the chief marketing officer has been the talk of the proverbial town for nearly a decade. But given the frenetic pace of change in our industry under the influence of data and technology, the role of senior marketers is only just beginning to evolve.

The digital era changed the game forever, presenting opportunity on a grand scale and bringing intimacy and authenticity to the connections we have with our customers. Great customer experience starts with empathy and understanding of the customer, and one member of the modern C-suite sits at the nexus of every consumer touch point: the CMO.

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This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.