Why the Future Belongs to CMO Collaborators

Opinion: They must be closely connected to internal teams and the consumers they serve

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

The changing role of the chief marketing officer has been the talk of the proverbial town for nearly a decade. But given the frenetic pace of change in our industry under the influence of data and technology, the role of senior marketers is only just beginning to evolve.

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This story first appeared in the October 8, 2018, issue of Adweek magazine. Click here to subscribe.