Why the Facebook Partnership is Good for Meerkat

Meerkat integration with Facebook enables the burgeoning live-streaming app to reconnect with a mass audience, but it could also give Facebook the data it needs to launch another competitor.

It’s difficult to be a startup in the modern social media world. For every Facebook and Snapchat success story, there are dozens of startups that never gain any real traction. Even platforms that seem innovative, like Meerkat, struggle in the early days. Now that Meerkat has paired with Facebook, what does that mean for the future of both?