Why TGI Fridays Thinks of Itself as ‘a Technology Company That Sells Beer and Ribs’

The chain uses AI to create a better customer experience

Video: Josh Rios; Editor: Breana Mallamaci

Sherif Mityas, the chief experience officer of TGI Fridays, says technology is doing a lot for the casual dining chain. But one thing it won’t do: replace the restaurant’s world-renowned bartenders.

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@ChrisAriens chris.ariens@adweek.com Chris Ariens is the managing editor and director of video at Adweek.