Why Tech Companies Need a Broad Media Strategy
This is a guest post by Curtis Sparrer, principal at Bospar.
This is a guest post by Curtis Sparrer, principal at Bospar.
When it comes to establishing a tech company’s cred, who is more important? Anderson Cooper? Kara Swisher? Or Anna Wintour? The answer is surprising.
Bospar, a boutique technology PR agency, commissioned the Harris Poll to survey 2,178 American adults – representative of the entire country. When asked to rank which type of media was most important in establishing technology leadership, Americans prioritized online technology media outlets first – just barely ahead of national TV news.
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