Talk to anyone in tech who’s excited about the next generation of wireless service for long enough, and there’s a good chance they’ll bring up Uber.
The ride-hailing app and its ilk seem to be the go-to example of a massive market that wouldn’t have been technically possible without the connection speeds brought on by the last shift in wireless technology—the jump to 4G in the late aughts—and one that nobody necessarily saw coming.
Now, with 5G networks set to finally
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in