Why Tech Companies Are at Fault for Poor-Quality Digital Advertising

The solution lies in whether consumers will share your content or not

an arm is extended; in the hand is a phone; out of the phone flies dozens of notifications
Creativity and innovation aren't removed from digital spheres unless marketers don't prioritize them. Getty Images

As low-quality ads clog the web and our feeds, brands have come under fire. The expectation is that they need to create better and more meaningful work, and digital advertising will be fixed. Poor online advertising isn’t the result of sloppy brand marketing, however, it’s the result of platform ad models.

@Gabriel_Whaley Gabriel Whaley is the founder and CEO of MSCHF.