Why Tech Brands Are Suddenly in Love With Billboards and Subway Ads

Out-of-home drives app downloads

A few years ago, out-of-home advertising was still primarily used by either big, traditional brands or local businesses. But as technology becomes more engrained in everyday life, companies like Facebook, Foursquare and a crop of startups are putting new twists on old-school advertising to build brand recognition and drive app downloads.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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