Why Stories Are The Key To Success

“I don’t want anyone reading my writing to think about style. I just want them to be in the story.” ~Willa Sibert Cather
Are you looking to build a massive following around your brand? Do you want to build influence within your personal social network/graph? There’s one thing which can help take your influence and reach from a mediocre level to heights never imagined: telling a powerful story. I remember studying storytelling in elementary school but years later, I find that I am still fascinated by the power of stories.

I spend tons of time reading about effective copywriting, online sales and marketing, applied psychology, and business strategy. Throughout all of the things that I’ve read, I’ve found that stories which resonate with the listeners can generate a response never imagined. While artificial techniques can be used to manipulate the response, a compelling story is key to success.