Why Snapchat Matters to the Future of Augmented Reality

Opinion: Don’t force AR on your customers

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It certainly has not been an easy year for Snap Inc. and Snapchat. Snap’s stock has taken a beating since going public in March 2017. The company lost $1.3 billion in market value in February when Kylie Jenner tweeted about not using Snapchat anymore in the aftermath of a controversial application redesign.

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