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It certainly has not been an easy year for Snap Inc. and Snapchat. Snap’s stock has taken a beating since going public in March 2017. The company lost $1.3 billion in market value in February when Kylie Jenner tweeted about not using Snapchat anymore in the aftermath of a controversial application redesign.
Whether Snap succeeds in the long run is up to Snap, its partners and, most of all, its users. Regardless of the company’s direction, though, one truth is undeniable: Snaphat is playing an essential role spreading the uptake of augmented reality.