Why Snapchat Is Becoming the Hottest Social Tool for Ad Agencies

From recruiting young talent to winning new business

With attention shifting from Facebook and Twitter to social darling Snapchat, some agencies are hoping to turn their ephemeral posts into recruitment and new business opportunities.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.
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