How Skittles Crafted the Perfect Response to Donald Trump Jr.

This is a guest post by Brendon Shank, vp, account director, for public relations and social media at Domus, Inc.


This is a guest post by Brendon Shank, vp, account director, for public relations and social media at Domus, Inc.

Last night, Donald Trump Jr. supported his father’s presidential campaign by tweeting a graphic that compared Syrian refugees to Skittles (see right). Seconds after it was sent social media erupted with thousands of responses, many of which also included references to Skittles.

And just a few minutes after that, everyone who works in social media and PR came to the next logical conclusion: “Man, I’m glad I’m not in the Skittles social media department.”

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