Why Shorter Isn’t Necessarily Better With Mobile Video
Consumers might not be able to recognize the brand in that quick burst
The prevailing thinking that shorter is better as it pertains to mobile is at best reductive, and at worst, lazy.
Illustration: Trent Joaquin; Source: Unsplash
If I were to tell you that it’s completely sensible to communicate an advertising message to someone in a few seconds, would you believe me? If you have a stake in optimizing mobile video ads, chances are the answer is an emphatic yes. The topic of ad length on mobile is a hot one, where formerly standard 30-60-spots are increasingly being jammed into smaller temporal boxes.
