The month of June saw an unprecedented push for racial justice that impacted brand marketing like never before. Land O’Lakes retired its Native American mascot. Uncle Ben and Mrs. Butterworth’s are reviewing their slavery-era branding, while Aunt Jemima is getting a total rebrand. Dreyer’s has pledged to change the name of Eskimo Pie.
So it’s no wonder there’s renewed pressure being placed on the Washington Redskins, the NFL’s Washington, D.C. team. For decades, Native American leaders have asked, demanded and finally sued in an effort to compel the team to stop using the racist slur in its branding—to no avail.