Why Scannable Shelf Tags Could Improve the Retail Experience After Beacons Failed

They may better fulfill in-store needs

Once upon a time, beacons—Bluetooth-powered devices that can push messages to smartphones—offered brands an opportunity to connect with consumers in physical retail locations and gather data about them. For brands, beacons promised an expanded and expansive conversation at the shelf. Companies spend a lot of money trying to get consumers to the store and in front of their products, only to lose out on a sale because the item next to theirs is discounted.