“What if you had 5 million videos with 5 million unique people signing with you, instead of 5 million YouTube views?” That question is how founder and CEO Jeff Smith pitches his social music application, Smule, to labels and artists.
Why Record Labels and Movie Studios Are Singing Along With Smule
The app has 40 million users and counts Disney and Warner Music among its partners
Disney Music Group has run five campaigns on Smule to date.
Disney Music Group/Smule
