Why Record Labels and Movie Studios Are Singing Along With Smule

The app has 40 million users and counts Disney and Warner Music among its partners

Disney Music Group has run five campaigns on Smule to date. Disney Music Group/Smule

“What if you had 5 million videos with 5 million unique people signing with you, instead of 5 million YouTube views?” That question is how founder and CEO Jeff Smith pitches his social music application, Smule, to labels and artists.

david.cohen@adweek.com David Cohen is editor of Adweek's Social Pro Daily.