Why Real-Time Engagement Is the Future of B-to-B Marketing

5 keys to a successful strategy

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

Long gone are the days when b-to-b companies could just poach successful salespeople—with their big Rolodexes of past customers—who then close deals within 12 to 18 months. Today, the sales cycle entails software-driven processes that last only around three or four months.

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