Why Pulling Out of Amazon Is the Smartest Decision for Your Brand
Nike announced that as part of the company’s focus on elevating consumer experiences through more direct, personal relationships, it will stop selling its merchandise directly to Amazon.com. Here’s why Nike made the right decision.
Partnering with Amazon undoubtedly has benefits — namely, a built-in audience and speedy delivery options. However, it’s crucial to consider what you’re jeopardizing in exchange. You’re losing control of how your brand is presented. Even if you’re lucky enough to benefit from Amazon’s search algorithm — another thing brands have no control over — you essentially have no say in how your brand experience is delivered.
Last
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in