Why Programmatic is the Future of Digital Display Advertising (Infographic)

Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying--data-based, highly targeted, automatic ad buys and placements--and marketers are starting to invest heavily.

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Advertisers always seem to be chasing the next big thing. The current emerging trend is programmatic buying–data-based, highly targeted, automatic ad buys and placements–and marketers are starting to invest heavily. An infographic from OwnerIQ shows that programmatic is already capturing large segments of the ad market.

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