Why Privacy Standards Need to Catch Up With the Rapidly Advancing Internet of Things

Companies are looking to set trustworthiness benchmarks for connected devices

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from GatoradeMarriottAlo YogaCampbell'sUncommon James and more. Book now.

In his day job, Peter Bihr is a strategic consultant who provides big tech companies and the occasional government with policy work, research and product advice around Internet of Things (IoT) technology and other emerging platforms.

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This story first appeared in the Jan. 14, 2019, issue of Adweek magazine. Click here to subscribe.