Emerging Tech

Why Privacy Standards Need to Catch Up With the Rapidly Advancing Internet of Things

Companies are looking to set trustworthiness benchmarks for connected devices

trust-IOT-content-2019 — Marketers need to establish some rules before they can use the IoT to advertise.Getty Images

January 13, 2019

How can you keep pace with an accelerating marketing ecosystem? Join us at Brandweek Sept. 12–16 in Miami alongside leading CMOs, founders and change makers from Gatorade, Marriott, Alo Yoga, Campbell's, Uncommon James and more. Book now.

In his day job, Peter Bihr is a strategic consultant who provides big tech companies and the occasional government with policy work, research and product advice around Internet of Things (IoT) technology and other emerging platforms.