Why Privacy Standards Need to Catch Up With the Rapidly Advancing Internet of Things

Companies are looking to set trustworthiness benchmarks for connected devices

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In his day job, Peter Bihr is a strategic consultant who provides big tech companies and the occasional government with policy work, research and product advice around Internet of Things (IoT) technology and other emerging platforms.

But earlier this year, Bihr set out to solve one of the many problems that marketers face when using the IoT to advertise: Consumers had no idea which devices they could trust to securely and transparently handle their personal data.



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This story first appeared in the Jan. 14, 2019, issue of Adweek magazine. Click here to subscribe.