Why Privacy Standards Need to Catch Up With the Rapidly Advancing Internet of Things

Companies are looking to set trustworthiness benchmarks for connected devices

Marketers need to establish some rules before they can use the IoT to advertise. Getty Images

In his day job, Peter Bihr is a strategic consultant who provides big tech companies and the occasional government with policy work, research and product advice around Internet of Things (IoT) technology and other emerging platforms.

This story first appeared in the Jan. 14, 2019, issue of Adweek magazine. Click here to subscribe.
@patrickkulp patrick.kulp@adweek.com Patrick Kulp is an emerging tech reporter at Adweek.