Why Print Legacies Like Time Are Betting Big on Augmented Reality

The latest issue featured 4 AR activations

Last week’s issue of Time magazine is the first edited by a guest editor in its 94 years of existence. It’s also the first issue to feature augmented reality activations—four of them, all on the issue’s theme of optimism. They include an interview with guest editor Bill Gates by Time’s Nancy Gibbs, an animated infographic on the global gender gap in education by contributor Bono, a video of the cover subject, Mohamad Nasir, and a behind-the-scenes featurette showing how the issue was made, all accessible with Time’s Life VR smartphone app.