Why PR Firms Must Embrace Shared Values

Guest post by Andrew Grossman of Grady Britton.

You may have read this week about Edelman’s stance on climate change and how it’s impacting client relationships and staffing (read The Guardian story if you’re still catching up).

Maybe you’ve also seen stories about companies like Starbucks raising a gay pride flag or Facebook updating its icons to promote gender equality. These three are simply a sample.

The thread that ties them all together is the fact that shared company values are an important part of doing business today.

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