Why Planners Should Add Digital Place-Based Media to the Mix

Finding consumers where they're receptive

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The media landscape is undergoing the greatest change since the advent of television. At its heart are consumers who are now enabled through technology and new over-the-top platforms—Netflix, Amazon, Hulu, etc.—to consume the media of their choice when they want, how they want and with the ability to avoid advertising.

François de Gaspé Beaubien

Traditional TV viewership continues to decrease as well as being additionally fragmented. For the first time, live sports viewership, a segment that was previously thought to be impervious to declining audiences, is down.



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