Why Pinterest Wants You to Spend Less Time on Your Phone
Take a look at the brand’s Cannes activation
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CANNES, France—To maximize engagement and advertising revenue, digital players typically love to throw out big stats about how long people spend on their websites and apps. So, it’s a refreshing change—but not totally surprising—to hear Pinterest talk about getting you to close your phone and go live life IRL.
“We’re all becoming addicted to our devices and spending more and more time on our devices,” Pinterest’s president Tim Kendall told Adweek during a video interview. “Our perspective at Pinterest is actually very different than most of the other folks that make apps for your phone.
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