Why Phone Call Data May Help Brands Convert Sales and Save Cash on Digital Ads

While preventing retargeting of recent customers

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Let no data stone go unturned if you are a digital marketer looking to increase sales. Especially if you are one who doesn’t want to retarget customers—who just purchased your product—with an ad that’s ultimately a waste of your budget.

With that in mind, Invoca is aiming to help brands accomplish a better return on investment with data from an interesting channel—good, old-fashioned phone calls. The company, which specializes in phone tracking and analytics, today debuts Signal AI, an artificial-intelligence-powered system that lets marketers analyze landline or cellphone conversations for language patterns, possible purchase intent and other behaviors.

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