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The New York Times once declared that nothing sells like celebrity, but that article was written in 2008. Celebrity endorsements don’t pack the same punch they used to.
As cool as they are, celebrities can’t totally convince people that they actually like the products they endorse. That’s why their ads are being replaced by influencer marketing from bloggers or YouTube personalities who have gained authority in a specific industry.
A survey from Collective Bias reveals that non-celebrity influencers are 10 times more likely to drive in-store purchases.
But even influencers can’t foster personal connections with your brand like a friend or family member.