Why One-Day Shipping Will Be the New Normal, Despite the Expense for Retailers

Once again, Amazon sets the trend

The countdown to Brandweek is on! Join us, Sept. 12-16, to identify new growth opportunities, solve challenges and connect with power players. View the lineup and secure your pass.

When Amazon CFO Brian Olsavsky announced during the company’s Q2 earnings call in April that it was shifting to free one-day shipping for Prime members, the world—as it so often does when the ecommerce platform pushes the needle—went nuts. Coincidentally, just six months later, nuts are among the more than 10 million products U.S.

AW+

WORK SMARTER - LEARN, GROW AND BE INSPIRED.

Subscribe today!

To Read the Full Story Become an Adweek+ Subscriber

View Subscription Options

Already a member? Sign in