Build your own seamless purchase experience at Commerceweek, February 28-29. Gain strategies for consumer retention with immersive touchpoints, AI innovation and storytelling. Register now at 35% off.
John Seifert, the worldwide CEO of Ogilvy & Mather, has spent the past year and a half implementing what he calls the “Next Chapter” of the agency. That next chapter, which he presented last year to WPP CEO Sir Martin Sorrell, includes both streaming the agency’s structure and the technology it uses.
“We live in an age when there is more fragmentation than ever,” he said in an interview with Adweek. “More ways to build brands than ever, and there are some people who are questioning whether there’s a real value in brand anymore.