Why Ogilvy’s Worldwide CEO Is Streamlining Both Agency Structure and Technology

John Seifert explains what he's focused on in 2018

Ogilvy Worldwide CEO John Seifert says he wants to streamline the agency's tech platforms and organizational structure.

John Seifert, the worldwide CEO of Ogilvy & Mather, has spent the past year and a half implementing what he calls the “Next Chapter” of the agency. That next chapter, which he presented last year to WPP CEO Sir Martin Sorrell, includes both streaming the agency’s structure and the technology it uses.

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@martyswant martin.swant@adweek.com Marty Swant is a former technology staff writer for Adweek.