Want to know what 2016's biggest pop culture moments will be? One peanut organization is doling out its predictions on Twitter today.
The National Peanut Board, which supports American peanut farmers, is launching a new Twitter account today centering on a fictional peanut vendor who used to sell salty snacks at ballparks.
The board is working with PR firm Golin and Twitter to push out 366 pieces of content today, posting roughly every two minutes for 12 hours.
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