Why So Many Mobile Games in the Super Bowl? Because TV Is a Gold Mine for Them

'We're seeing 10-fold growth'

This year's Super Bowl showed a new group of advertisers—mobile games—aiming to take over the world's biggest marketing event. And while it's easy to chalk up these companies' TV investments to big marketing budgets, (Machine Zone's Game of War: Fire Age reportedly launched a campaign with Kate Upton in November backed by $40 million in media) it's part of a more interesting trend that's shaking up technology and digital brands.

@laurenjohnson lauren.johnson@adweek.com Lauren Johnson is a senior technology editor for Adweek, where she specializes in covering mobile, social platforms and emerging tech.