Why Microsoft Needs Facebook


I’ve been thinking more and more about it. Microsoft is in dire need of Facebook to have any chance of succeeding in the online advertising game. Within a year, Facebook is going to become an advertising behemoth. Given that their network enables targeted advertising based on more focused demographics than even Google can offer currently (unless they decide to leverage Orkut which currently doesn’t have the same U.S. market penetration), Facebook will provide an edge for any company that decides to partner or acquire them.

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