Why Microsoft Could Challenge Salesforce for CRM Market Share After Buying LinkedIn

MSFT shifts gears


When Microsoft bought LinkedIn today for $26.2 billion, it essentially married the two biggest names in curriculum vitae. Professionals nowadays generally type up resumes on Microsoft Word and update their professional credentials on LinkedIn, after all.

But if you want to really understand the merger, industry players say, get your head in the cloud—think data, in general, and zero in on Salesforce, specifically. 

"I think this creates a real professional cloud competitor to Salesforce at scale," said Undertone co-founder Eric Franchi.

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