Why Marketers Should Care About 'Once-a-Day' Moments

They can foster inspiration for brands

We’re all already familiar with the once-a-year or once in a while moments that brands activate around, whether it’s Taco Bell offering Friendsgiving recipes each year or Bed Bath & Beyond marketing its Campus Checklist to incoming freshmen. Brands have long been building campaigns around these annual holidays and life-stage milestones.