Why Marketers Plan to Continue Using QR Codes in a Post-Pandemic World

The tech can be an important measurement tool for physical activations

As a contact-free way to access information with a simple scan of a phone camera, QR codes have enjoyed a surge in popularity as a marketing tool for retailers within the past several months of the pandemic.

The Business of Marketing

Don't miss The Business of Marketing podcast featuring leading c-suite executives sharing insights on the importance of leveraging the intersectionality of marketing, finance, technology, HR and the boardroom to drive business growth. Tune in.