Why Marketers Fail at Influencer Marketing (Report)
In an industry increasingly driven by data, marketers need to use the tools available to them and generate reports to prove the value of influencer strategies.
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Influencer marketing has been one of the dominating trends in social media and marketing this year. However, marketers are still discovering how to best utilize influencer strategies, not to mention navigating the disconnect between brands and influencers. According to the 2016 “Measuring Influencer Marketing” report from software provider GroupHigh, there are a few core issues that result in this lack of understanding.
The most significant and persistent challenge in measuring influencer marketing efforts, according to the report, was “proving value.”