Why Retailers Are Trading Points for Experiences When It Comes to Loyalty Programs

Access and personalization stoke fandom and stroke egos

Thanks to Amazon’s latest shareholder letter, we know its formidable Prime subscription service now has 100 million members who order more than 5 billion products a year.

Click for more from this issue

This story first appeared in the April 30, 2018, issue of Adweek magazine. Click here to subscribe.

{"channel":"elasticpress","title":"Recommended","post_types":["post","page"],"lineup_id":"54851","since_qty":30,"since_time":"d","until_qty":0,"until_time":"m","q":"","num_posts":0,"vertical":"commerce"}