The media industry is in the midst of a land grab. In the past couple of weeks alone, courtesy of the NewFronts, we’ve seen Twitter unveil a slate of livestreaming programs, coupled with new video advertising services. Hulu and YouTube, likewise, made live programming monetization a focus of their NewFronts presentations. Meanwhile, even The New York Times is looking seriously at expanding into TV, with the hint of possibly translating some of its sections and most popular pieces of content to the medium.
For an industry that likes to herald the death of television so much, there sure is a lot of interest in it from digital’s biggest players.
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in