Why LGBTQ Pride Festivals Are Becoming Black Lives Matter Protests

Fifty-one years after Stonewall, Pride is going back to its roots

With Black Lives Matter protests in focus, this year's LGBTQ Pride is pivoting—again. Getty Images

Key insights:

When the Covid-19 pandemic began, most LGBTQ celebrations were canceled. But with protests across the world this week drawing attention to police brutality and the systemic racism facing the Black community, many of the organizations behind Pride festivals are re-engaging their plans and pivoting to join the protest movement.

@MaryEmilyOHara maryemily.ohara@adweek.com Mary Emily O'Hara is a diversity and inclusion reporter. They specialize in covering LGBTQ+ issues and other underrepresented communities.
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