Why Jack Dorsey and Adam Bain May Just Give Twitter the 1-2 Punch It Needs

Social net stabilizes its executive leadership

Twitter today named co-founder and interim chief Jack Dorsey as its permanent CEO. The San Francisco-based company also elevated Adam Bain to chief operating officer from his former role as president of global revenue and partnerships. 

There had been speculation in recent weeks that each were at the top of the Twitter board's CEO candidate list. Dorsey brings highly regarded digital-products chops, while Bain has been lauded for his ability to pitch Twitter advertising to marketers. Twitter needs to both scale its audience and grow its ad sales—so it appears the microblogging platform could be getting the executive-talent combination it needs by keeping each of them around via promotions. Bain,

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