Why It’s Harder Than Ever to Be an Amazon Seller

Being successful in the Amazon Marketplace is a different game than it used to be

Major brands use the same factories to manufacture similar goods, a recent study found. So how can brands stand out? Getty Images

Throughout 2019, Amazon has made concerted efforts to acknowledge the contributions of its third-party sellers, who CEO Jeff Bezos noted are “kicking [Amazon’s] first-party butt” in his 2018 shareholder letter.

@lisalacy lisa.lacy@adweek.com Lisa Lacy is a senior writer at Adweek, where she focuses on retail and the growing reach of Amazon.