Why It Might Be Time to Rethink Who Your Competitors Are

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The winning formula is not to pick a single initiative. Getty Images

Identifying your competitors is a more elusive quest than it once was, because comparing your organization with directly related businesses is no longer the whole story.

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This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.
@baijushah Baiju Shah is chief strategy officer for Accenture Interactive, co-lead of Fjord and a member of the Adweek Advisory Board.