Why It Might Be Time to Rethink Who Your Competitors Are

Disrupt your industry before it's too late

The winning formula is not to pick a single initiative. Getty Images

Identifying your competitors is a more elusive quest than it once was, because comparing your organization with directly related businesses is no longer the whole story.

This story first appeared in the Oct. 30, 2017, issue of Adweek magazine. Click here to subscribe.
@baijushah Baiju Shah is chief strategy officer for Accenture Interactive, co-lead of Fjord and a member of the Adweek Advisory Board.