Consumers are growing more accustomed to paying a monthly fee for their content. As they sign up to see, read and watch more and more of it, publishers are becoming more likely to partner with other companies to offer bundled services to grow their audiences and establish new revenue streams, media experts told Adweek.
Most recently, The New York Times and Scribd, a company that offers unlimited access to books and audiobooks, announced they would offer a package deal to new readers at $12.99
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