Why It Makes Sense for Publishers to Bundle Services, Like NYT and Scribd

The latest package deal for new readers is $12.99 per month

Consumers are growing more accustomed to paying a monthly fee for their content. As they sign up to see, read and watch more and more of it, publishers are becoming more likely to partner with other companies to offer bundled services to grow their audiences and establish new revenue streams, media experts told Adweek.