Why Is Miller Lite’s Ad About Holiday Parties So Unnerving? Because No One in It Is Real

All of the spot's odd coworkers are meticulous sculptures by artist Alex Prager

The sculptures will soon be on display at the Los Angeles County Museum of Art. Miller Lite

When word inevitably comes down that your office’s holiday party is now a BYOB virtual happy hour, will you be happy or sad? The answer probably depends on how much you already liked your coworkers and also how starved for socialization you are after all these months in quarantine.

@griner david.griner@adweek.com David Griner is Adweek's international editor and host of the Adweek podcast, "Yeah, That's Probably an Ad."